Whitepaper
Welcome to Ludo Docs - documentation for the world’s most powerful blockchain-rewarding platform.
Vision
Today’s world is becoming increasingly decentralized; this new paradigm has reached not just our technological and monetary systems- but has also extended to how we communicate and interact with each other.
For a business to not only survive but thrive, it needs to be equipped to engage with its customers in new ways that are designed for this sparse environment. It’s infeasible for a business to operate at scale in such an ever-expanding set of platforms and environments while relying on traditional models of marketing and communication.
Ludo seeks to empower its partners with novel technology designed for a distributed world. By redesigning models of user engagement models from the ground up in a way that was natively built for this new world, we aim to provide cutting-edge tools and infrastructure that will enable our partners to drive user engagement at a massive scale without scaling their costs.
How Do We Get There?
To scale engagement and marketing without scaling costs, we need to make our consumers work for us. Everyone wants to be the next viral marketing campaign, but nobody knows how to incentivize it.
Blockchain is a new and fast-growing technological space designed for distributing everything that can run upon our modern internet, be it work, currency, or trust. By building a system in this new technology that can reward users for promoting a brand, we can drive consumer engagement and acquisition of new consumers, by effectively allowing a brand’s current consumers to share in the monetary value they create when they show their loyalty and market the brand.
To accomplish this, 3 key pillars need to be constructed.
Rewards that allow consumers to share in the value they create
A mechanism for delegating trust within new technology, for disbursal of rewards
A mechanism for measuring the value a consumer creates
Meaningful Rewards
By rewarding consumers in tokens (NFTs) built upon blockchain, those who help promote a brand will effectively share in the financial value they create. Tokens can be used in the same way as “points” in classic loyalty rewards models, but they can also be used for so much more.
By creating rewards tokens within a distributed ecosystem, users can exchange their rewards for other things of value, such as other tokens, other brand rewards, or even currencies, using existing exchanges. Conversely, those who use such exchanges, even if they have no presence on the platforms where a business advertises, will become aware of the business if its rewards token becomes widely traded within the exchange.
Modern Notions Of Trust
To scale unboundedly, a forward-thinking business will remove single points of failure. Relying on one group to handle every step of the process, such as measuring the value a customer has created, will make it slow and costly to expand marketing to new platforms.
In most current models created within Web3, there are only 2 parties to every transaction - the claimant and the group paying out the claim. However, Ludo has designed a system for delegating trust to others within Web3; this trust allows Glow’s partners to allow 3rd parties to authorize claims rather than doing it themselves.
In doing so, we remove the single point of failure by enabling 3rd parties to measure the rewards a consumer is entitled to. This removes the need for Ludo’s partners to grow for their marketing and engagement to grow.
Measuring Value
When we think about what it means to create value in marketing, it often comes down to brand loyalty and engagement. People want to buy from a business that their peers want to buy from, so seeing positive engagement with a brand by their peers increases the value of that brand.
Ludo provides a system for measuring the value provided by a user’s engagement and calculating the rewards they should receive as a result. This system is designed to work over marketing campaigns of variable length, and it is flexible enough to adapt to the specific needs of our partners’ campaigns.
Where Are We Now
At this time, Ludo has a fully functional system for deploying and funding blockchain contracts that can payout reward claims from our partners’ customers.
These contracts can delegate trust to a 3rd party, allowing our partners to forgo investing in infrastructure for measuring value and authorizing claims in blockchain and instead rely on Ludo to handle such things. This paradigm of delegated trust also lays the foundation of our partners to seek to, at a future date, authorize another party to determine the rewards to which consumers are entitled.
Additionally, Ludo has built a robust, flexible value measurement system for commerce, CRMs, CDPs, marketing and email, and custom tools that can be customized to the desires of our partners.
What Sets Us Above The Competition
The distinguishing factors that set Ludo above the competition are our blockchain-native approach and our bleeding-edge designs that enable our partners to scale.
By rethinking how rewards work from the ground up for a distributed world, we allow our partners to shed the overhead and risk of trying to pivot existing systems to work in a new environment they weren’t meant for.
This total redesign has also directly resulted in our distributed models of trust, which are fairly new within the blockchain space and allow our partners to scale in the manner that best fits their needs.
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